A Beginners Guide To Social Media Marketing

November 30, 2008 | Leave a Comment

Social Media Marketing

In the past few years, Social Media and Social Media Marketing have become buzz- words. This is due to the popularity of sites like MySpace, Digg, etc. The social media have two components – user generated contents and the ability to form networks of friends for sharing contents.

In sites like MySpace and Facebook, users create their profile pages and use texts, pictures, and videos to embellish the pages. They can then share those contents with others in their friends’ network, or the social network.

In sites like Digg, YouTube, Flickr, users submit a summary of news articles, pictures, videos and they vote on the contents submitted by others. Popular contents are featured on the homepage and it drives massive amount of traffic to support your Internet Marketing.

There are many variations of the two models described above, including a combination of the two. Using the social media sites to promote your product or services (or a website) is called social media marketing.

Impact On Traffic To Your Website

There are two types of traffic you get when your content becomes popular in a social media site.

The primary traffic or the direct traffic comes from the site where it becomes popular. For sites like Digg, it can be huge and your site should be ready to handle the surge in traffic without crashing.

When your site becomes popular in a social media site, people talk about your site and the post that becomes popular. They will put a URL to the content.

The secondary traffic or the indirect traffic flows from those URL long after the surge due to the primary traffic is over.

So, what are the benefits of primary and secondary traffic from the social media sites? The primary traffic exposes your site to people who have no other means of knowing about your existence. Some of those visitors will become regulars to your site if you are providing something that they want on a regular basis.

The greatest benefit is the natural URL to your site given by others because they want to discuss your offering. Natural URL from a large number of relevant sites improve your search engine rankings and organic search traffic.

Social media lets you expose your site to a large group of people. If your search engine traffic has leveled off, shifting your focus to the social media marketing and becoming successful in that will take you to the next level in search engine traffic.

Alternative Source Of Traffic

The only other alternative for increasing your search engine traffic is pay per click advertisement. If you are already running a PPC campaign, you can continue your PPC campaign through out the year to sustain increased traffic from search engines at a cost.

Social media marketing is free and making your site popular a couple of times in a year is enough to sustain increased traffic through out the year.

The Rewarding World Of Affiliate Marketing

November 30, 2008 | Leave a Comment

Read the amazing true story of how one woman, with no previous business experience, earned $436,797 in 2002 and now earns MUCH MORE than that … just by selling other people’s stuff online!

In her down-to-earth, sincere and often humorous style, Rosalind Gardner guides you through the entire process of building an affiliate marketing business on the ‘Net.

Frequently revised and updated to reflect industry changes, the Super Affiliate Handbook now consists of 235 pages and 116 screenshots words that will show you step-by-step how to become a Super Affiliate.

You’ll learn how to install a blog, pick the most lucrative programs, negotiate a commission raise and save time, money and effort on everything from affiliate software to web hosting.

To learn exactly how she does it, I HIGHLY RECOMMEND that you visit:

“The Super Affiliate Queen”

I am sure you’ll thank me for it !

The Problem With Internet Marketing Newbies

November 29, 2008 | Leave a Comment

Internet Marketing newbies are those who form the largest portion of those who fail to make a living on the internet. This article hopefully could help newbies not only survive but succeed and ultimately make a living online. If you are a newbie, chances are, these characteristics describe you.

You dream of making a lavish, full-time income on the internet, mostly on autopilot. This allows you the freedom to live the kind of lifestyle you desire without financial worries.

You are on many, many lists. Every Online Marketing guru has your name and email address on their lists. As a result, you get bombarded with at least 100 emails from these guys everyday.

You are on the internet everyday trying to figure out how to run a successful online business. You probably learn new things almost daily. You are constantly watching videos, listening to audios or reading e-books learning the newest money-making system on the internet.

You buy more info-products, software, scripts, systems, ‘how-to’ methods etc than you actually use. As a result, you have tons of PLR, MRR and RR e-books, the latest software and scripts, memberships to all sorts of programs that promise to be the silver bullet that answers the basic question, “What Must I Do To Succeed On The Internet?” sitting in your hard drive gathering virtual dust.

The combined effect of these characteristics is information overload and analysis paralysis. In other words, you hardly take any action based on what you already know or have in hand. You may think this article is irrelevant to you because you do take action. If that is so then why are you not succeeding beyond your wildest dreams? And why is there such a high failure rate (some say as high as 95%) among internet marketers?

The reason is that ‘take action’ is far more than just putting up a webpage, setting up your autoresponder, writing some articles, bidding on keywords in Adwords, advertising on Craigslist or even creating your own product. All these are necessary but the way to big bucks online is far more than that.

Here’s what to do:

Firstly, reduce the number of lists you’re on. Do not worry about losing out on the latest information. You already have enough information to put yourself on the path to success if you just use whatever you’ve got now instead of perpetually reading, studying and learning the so-called latest method in internet marketing. Do you think the gurus got to where they are by constantly reading e-books without doing actual marketing?

Secondly, spend your time such that it gives maximum returns everyday. Reading e-books, watching videos and listening to podcasts are good but they don’t make you any money in itself (not to mention it takes half a day for some videos to download). Website design and creating graphics do not make you money by itself. All these activities are essential but if you spend too much time on them, you drastically minimize your income potential. You must proportion your time wisely between that which actually makes you money and that which does not.

Thirdly, focus on taking action, one step at a time. Every Internet Marketing project involves roughly the same steps. Find a profitable niche, identify keywords, create your own or find an affiliate product, create your website with a lead-capture form, drive traffic and track your progress. Thereafter, build a relationship with those who subscribe to your list through a series of emails. Do not merely shove offer after offer down their throats but be personal and give good tips and contents that would benefit your subscribers.

Most Online Marketing gurus say that making money on the internet is not rocket science. Actually, it’s true. The steps above are simple but if done regularly, will produce results sooner or later. It sure beats all the hit-and-miss efforts that so many newbies make, that result in ultimate failure. Online success comes by doing the right things the right way.

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